Advertising on BFW allows your brand to reach a premium and influential audience that is passionate about dance, wellness, health, arts, and culture. We’ve developed a collaborative publishing platform that enables the ballet community to connect, create, and share everything great about dance. As a result, BFW is a multi-platform lifestyle brand, on a mission to empower and support women to explore ballet at all ages, and to help our community live more connected and balanced lives.
BFW audience represents an affluent, educated, influential crowd of women who are passionate about art, wellness, and the transformative power it has on our lives. That’s why BFW offers these consumers and dance professionals a guide to explore concepts and destinations on their own terms while learning about trends and topics of global impact.
BFW’s publishing platform offers unique and native opportunities for your brand to reach our network of consumers, trade professionals, and brands, every day, wherever they are. Learn more: firstname.lastname@example.org
Your ad can benefit from over 150,000 monthly visits, with measured engagement wherever it appears. Your brand can shine on our homepage, target visitors on our content sections (DANCE, LIFESTYLE, COMMUNITY), join us for a takeover, or simply float freely around the site (ROP). Each ad unit will be programmed based on your goals, and always paired with alike and qualified brands (as we do not serve ads from third parties; e.g. Ad Sense).
Native Stories, written by BFW in collaboration with your brand, are a content-rich authentic opportunity to tell your story with great writing, beautiful photography, and engaging videos.
The BFW team of editors (and your account manager) will work collaboratively with your brand and your team to create custom native stories to present your brand’s content authentically in a seamless BFW experience. Stories will be written by BFW and published to the BFW audience with your approval and according to your strategy.
Products can be showcased beautifully through our online shopping experience (as affiliates or hosted by us), or in featured articles (which can include reviews, demo videos, interviews, launch announcements, social/newsletter giveaways or other branded content). Products can also be given prominence in the placement in our store by way of takeovers and periodic spotlights as well as the newsletter and social media shops (Facebook, Instagram, Pinterest). In any case, all product posts can be enabled with a button to point to a brand’s destination of choice. Any photo from the BFW platform can be tagged with the product for increased discoverability. Contact us to explore what will work best for your product.
Partner with us and engage 150,000+ BFW followers across Facebook, Instagram, Pinterest, and YouTube. Our team will assist yours in crafting compelling, customized content to create impact while aligning with the BFW brand.
Otherwise, we’ll provide specific instructions, insights, and guidance on how to develop and submit your creations. By promoting your brand or content among our community, you will be engaging a global audience that is passionate about design and innovation, and we’ll provide laser-focused metrics to provide the highest possible return.
Every week, reach 50,000+ subscribed readers and professionals in the fields of dance, health, and wellness by placing your brand in our curated newsletter. The channel serves to capture and broadcast the week’s highlights, explore edits from our shop, browse classes, new videos, and connect with partners. Brands can receive premium exposure in our newsletters through an Integrated Campaign or through individual tiers, such as Digital Ads (including the Top Newsletter Sponsorship, Inline Ads, among others), Featured Resources Sponsorship, or Product Highlights.
We also have Partner Messages, dedicated e-blasts for qualified brands to our entire database, to shine the spotlight on your content, website, product, or brand message. Restrictions apply. There are limited quantities available for both newsletter types, so contact your account manager today to inquire and reserve your space.
BFW (through our parent company DCE Clarity) owns and manages various media production elements and can assist your brand in creating stunning video content in resourceful and cost-effective ways. Your video content in partnership with BFW will receive prominence on our website, social media profiles and/or newsletter, and we have additional licensing provisions for brands that want to retain the rights and use the content ongoing on their own channels. Contact us to learn more.
Place your brand at the center of the action with events and experiences designed specifically to fit your brand voice. If you would like to start planning for your event, please contact your Account Manager. Please note that custom activations, branded experiences, and event sponsorships require at least a 4-month lead time.
Every day, BFW works hard to build new partnerships or strengthen our community, industry, and education partnerships to create new opportunities for collaborations for professionals, explore new content sources for readers, and widen our network around the globe. For smaller brands, aligning with BFW is a great first step to jump onto more aggressive networking in the field of design, technology, or sustainability; for global brands, partnering with BFW is a great way to create impact among smaller organizations through a community-driven, incredibly cost-effective platform.
No agency? No problem? Ballet for Women is proud to serve diverse wellness and lifestyle clients by crafting custom campaigns and captivating content across a variety of channels. From brand revamp and relaunch campaigns, to web and digital strategy, to experiential programs, our team can connect your brand with ours in impactful in meaningful ways that can be repurposed to fulfill your goals in out of the BFW community.
If you have any questions reach out to: email@example.com